A young mother in Atlanta, Britt Menzies started a company based on her children, which she called Stinky Kids. She created the characters and gave them a Mom-desired reason-for-being. The focus of her brand is “teaching good.”
Stinky Kids always make the right choice. Stinky Kids do the good thing.
Britt was wearing a Stinky Kids t-shirt while shopping at Nordstrom’s. A sales person saw it, fell it love with it and the Stinky Kids story, took Britt to her manager, and now Nordstrom is Britt’s main account. Yes they tested awhile in a few stores, but things went well. Britt is expanding the line to books, etc. And has very big plans. She will do well.
It’s not just Stinky Kids. Britt herself is making the right choices. She is staying tight on strategy. As is Nordstom’s. Kudos to them both.
Lesson: Be an evangelist for your own brand. If you have something you can wear, wear it everywhere. If you have something to say, say it everywhere.
A friend of mine once asked Ray Kroc, founder of McDonald’s at a Christmas cocktail party if all he ever thought about was hamburgers. His answer, “Yes Ma’am. Hamburgers are my life.”