A young mother in Atlanta, Britt Menzies started a company based on her children, which she called Stinky Kids.  She created the characters and gave them a Mom-desired reason-for-being.  The focus of her brand is “teaching good.”

Stinky Kids always make the right choice.  Stinky Kids do the good thing.

Britt was wearing a Stinky Kids t-shirt while shopping at Nordstrom’s.  A sales person saw it, fell it love with it and the Stinky Kids story, took Britt to her manager, and now Nordstrom is Britt’s main account.  Yes they tested awhile in a few stores, but things went well.  Britt is expanding the line to books, etc.  And has very big plans.  She will do well.

It’s not just Stinky Kids.  Britt herself is making the right choices.  She is staying tight on strategy.  As is Nordstom’s.  Kudos to them both.

Lesson:  Be an evangelist for your own brand.  If you have something you can wear, wear it everywhere.  If you have something to say, say it everywhere.

A friend of mine once asked Ray Kroc, founder of McDonald’s at a Christmas cocktail party if all he ever thought about was hamburgers.  His answer, “Yes Ma’am.  Hamburgers are my life.”

2 Responses to “Can You Do Good?”  

  1. 1 Katheryn Busker

    I don’t totally agree on the recipe, but regardless a very well written post – I’ll link back from my Online Spanish Lesson web site in the comments, when I get time.

  2. 2 Alvina Kohnen

    Thank you so much, this was very interesting. I was actually born in Spain (I’m not telling you when though!) but moved around europe and finally settled in the UK when I was 7. I dont remember an awful lot of the few years I was in spain, but the smell of spanish food always seems to get me going or something. Funny, how I dont remember anything except the smells,isn’t it! I even found a website dedicated to spanish recipes, which gave me great delight and thought I really should to share. Anyway, thank you again. I’ll get my son to add your cast to my rss app…

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