There is a TV campaign on at the moment for either Direct TV or for Cable TV. Takes place around a conference table. Ed Bagley Jr. plays the chairman of the company. One guy takes the lead telling about what the competition is doing. Then they joke into “Let’s Raise Our Prices” in some spots, and “Government Bailout” in others.
I have seen at least six spots. But as attuned to advertising as I am, I am not sure who this advertising is for. I think the management team meeting is supposed to be at the cable company but I take nothing specific enough away from these spots, certainly nothing that would make me even think about switching to Direct TV.
The copy story is just too complicated. In today’s shorter message lengths, simple is more important than ever.