Comments on: Do More Than Smell the Flowers http://www.franklaneltd.com/linkage/do-more-than-smell-the-flowers/?utm_source=rss&utm_medium=rss&utm_campaign=do-more-than-smell-the-flowers Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Frank Lane http://www.franklaneltd.com/linkage/do-more-than-smell-the-flowers/comment-page-1/#comment-59 Frank Lane Tue, 26 Jun 2007 14:03:57 +0000 http://www.franklaneltd.com/?p=58#comment-59 That is exactly what I said. the same can be said for golf, billiards, etc. Lot's of things are not complicated, but they are difficult nonetheless. That is exactly what I said. the same can be said for golf, billiards, etc. Lot’s of things are not complicated, but they are difficult nonetheless.

]]> By: Ernst http://www.franklaneltd.com/linkage/do-more-than-smell-the-flowers/comment-page-1/#comment-60 Ernst Tue, 26 Jun 2007 13:09:23 +0000 http://www.franklaneltd.com/?p=58#comment-60 Rarely, do I say "now, why didn't I think of that?" This would be one of those times. KaBloom seems so, well, perfect. As an excited entrepreneur, I have made the mistake in the past of rushing a great product to market without first creating a compelling and differentiated brand expectation. Ouch. The experience was always painful and expensive. I don't have your excellent book, Killer Brands, with me at the moment. If I remember correctly, you said branding was simple, yet difficult. Creating a killer brand doesn't take a lot of money. It takes creative intellect and determination. Rarely, do I say “now, why didn’t I think of that?” This would be one of those times. KaBloom seems so, well, perfect.

As an excited entrepreneur, I have made the mistake in the past of rushing a great product to market without first creating a compelling and differentiated brand expectation. Ouch. The experience was always painful and expensive.

I don’t have your excellent book, Killer Brands, with me at the moment. If I remember correctly, you said branding was simple, yet difficult. Creating a killer brand doesn’t take a lot of money. It takes creative intellect and determination.

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