Does Your Garage Own You?
0 Comments Published by Frank Lane September 24th, 2007 in Differentiation, Focus, Linkage, Naming, Spot OnThe new Rubbermaid FastTrack organizing system is a great example of making a new item in a branded line of products behave like a brand itself. The advertising shows a man with everything in his garage organized on the walls with the FastTrack system. You immediately sense the benefit of organization and that you too could do it, and fast at that.
I love the slogan. “Own your garage.” What an expectation! Rubbermaid FastTrack. Well done.
