I discovered STOK today in a service station on Cobb Mountain in California north of the Napa Valley.  The merchandising on the gas pump alerted me to it.  “After long nights or even longer days.”  Since I was awakened last night in my cabin by an earthquake, I was a sitting duck target for this brand this morning.

Stok brand black coffee shot is a shot of caffeine (40g equal to a shot of expresso) delivered via an aceptic package like a dairy creamer.  In fact, it is from White Wave Foods which markets the International Dairy Creamers brand.

Stok (the logotype has a long sign over the “o” which I cannot do on my keyboard) is currently sold at convenience stores, truck stops and coffee shops.  I tried one on its own, and could easily have downed a half dozen.  Package warns, “Limit 2/day” contains high caffeine.

It was only a dime.  WOW!  When’s the last time you paid only a dime for anything?

After learning more, I realized that it is meant to be added to a cup of coffee to boost the caffeine.  In many places, it is free with a cup of coffee. I think that this brand has focus, alignment, and linkage, all of the components of a true Killer Brand.  Kudo’s to the company and to the people involved.