I gave a speech on the principles of KILLER BRANDING a few years ago at the William Mason business school at William & Mary college, and one of the students whose name escapes me now, immediately branded himself as “the Generator,” someone who generates change, who makes things happen.  He put it on his letters, his resume, etc.

I understand that when it came time to send out resumes, he got the highest return of his class.  But vs. the previous blog on The Chief Story Teller, I am going to give this young man’s effort a “Near Miss” because when I went to Google to find him, I was not able to.  I could track him down thru the school and would do so if I wanted to discuss a job with him, but all the pieces were not put together quite well enough for him to benefit completely from his differentiation.  He has some more work to do.

You don’t become a KILLER BRAND just by following the principles, you have to finish the drill.   The principles put you in position to become a KILLER BRAND.  They don’t get you there.   My new book, in development now, KILLER BRAND™ Marketing, is about converting strategy to marketing plans and finishing the drill.