More on Wilson’s
2 Comments Published by Frank Lane July 22nd, 2008 in Differentiation, Focus, Linkage, Naming, Way OffA few weeks ago I wrote a post about Wilson’s, the Leather People, beginning to show non-leather goods in their stores. A reader has informed me that Wilson’s is changing all of their stores over to Studio branded stores and will carry a range of non-leather products.
Regardless of the business need to move away from all-leather, the Studio name does little for me, a prospective buyer. I fly two to four times a week, and the name Studio communicates no expectation that would drive me into the stores that i walk past weekly.
What do you think?
To me, “Studio” is random at best and misleading at worst.
3S1AlA Kudos! What a neat way of thinking about it.