A few years ago, certain bakeries started selling the top of muffins because so may people prefer them. Problem was, no one could own the idea.
That brings me to the Edge™ brownie pan, where an entrepreneur figured out how to make a pan that would bake brownies all of which had at least two edges, some three. Google this one. It is a perfect example of creating your own brand. Find a need, solve it, invent it, protect it, align it, name it and introduce it.
May or may not be a big idea, but the first step is a brilliant one.