Comments on: Some Names Just Work http://www.franklaneltd.com/linkage/some-names-just-work/?utm_source=rss&utm_medium=rss&utm_campaign=some-names-just-work Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ernst Jacobsen http://www.franklaneltd.com/linkage/some-names-just-work/comment-page-1/#comment-62 Ernst Jacobsen Wed, 25 Jul 2007 13:22:05 +0000 http://www.franklaneltd.com/?p=60#comment-62 You wrote about several companies who you feel have developed Killer or near-killer Brands. Spanx was one. Their name fits with the original slogan "Don't worry...we've got your butt covered." The naughty, playful imagery is wonderful. It fits. Lululemon Athletica is another you mentioned. Per their website, Lulemon Athletica is a yoga inspired athletic apparel company that aims to create components for people to live longer, healthier, more fun lives. It appears they are using well the principles of focus, alignment and linkage. But with regards to the name, do you feel they could have/should have chosen a stronger name? "Lululemon", the main ingredient of their name (their website is www.lululemon.com) doesn't connote anything about yoga inspired clothing. As a sidenote, Lululemon has a subsidiary company called OQOQO, which focuses on clothing made from sustainable fabrics. I love the concept and the founder, Chip Wilson, might get most of the focus, alignment and linkage down. But the name selection? Mmm. Ernst You wrote about several companies who you feel have developed Killer or near-killer Brands. Spanx was one. Their name fits with the original slogan “Don’t worry…we’ve got your butt covered.” The naughty, playful imagery is wonderful. It fits.

Lululemon Athletica is another you mentioned. Per their website, Lulemon Athletica is a yoga inspired athletic apparel company that aims to create components for people to live longer, healthier, more fun lives. It appears they are using well the principles of focus, alignment and linkage. But with regards to the name, do you feel they could have/should have chosen a stronger name? “Lululemon”, the main ingredient of their name (their website is http://www.lululemon.com) doesn’t connote anything about yoga inspired clothing.

As a sidenote, Lululemon has a subsidiary company called OQOQO, which focuses on clothing made from sustainable fabrics. I love the concept and the founder, Chip Wilson, might get most of the focus, alignment and linkage down. But the name selection? Mmm.

Ernst

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