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Umbrella Coverage

0 Comments Published by Frank Lane November 9th, 2008 in Execution, Linkage

In the book, KILLER BRANDS, I am critical of the Traveler’s Insurance advertising that featured the medieval man jumping off of the bridge wearing wings.  Today, I want to give Kudo’s to their new advertising which shows a mnemonic unbrella hovering over houses and cars and such.  This is not perfect.  It stills tells the viewer nothing differentiating about the company.  It still builds memorability for the umbrella instead of Traveler’s.  But it is giant steps forward from where they were.

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