I guess when we are looking at ways to create compelling differentiation, we have to include in our mental check lists, “upside down.”
I am of course speaking of Topsy Turvy, the new tomato plant that grows upside down out of the bottom of a hanging basket. Everything about this product fits the principles of Killer Branding; Focus, Alignment and Linkage. I know you must have seen it on TV. And now I am getting emails about it to follow up the TV awareness.
The only thing that keeps me from buying this brand is the same thing that keeps me from having a vegetable garden in the first place. I have very little sun, and frankly vegetable gardens are ugly and defeat the purpose of gardening to me, which is to envision, create and grow beauty.
Topsy Turvy is ugly also. It did not have to be, but it is. I cannot see one hanging on my patio.