I heard a woman say something the other day that really resonated with me when it comes to making your brand stand out from the crowd.
She said, “Sometimes you just need a Tiara!” Isn’t that a fabulous line, and thought?
First, it differentiated her forever in my mind from other women.
Second, think about how many brands out there at any given time are all dressed up to be taken out and waiting for someone to choose them, and take them out. If we thought of Sales Promotion as temporarily adding a Tiara to a brand’s outfit, I wonder if more of them would not sparkle off the shelves on any given day.
NOTE that adding a Tiara is opposite from “taking a little off,” price promotions. Add something extra, and make it glitter.
Hope all is shiny and bright.
Sometimes we need a tiara to remind ourselves that we are hopeful that we can still make sure it fits. We’ve not lost our purpose here,afterall. That the prince really does show up.
All that glitters may not be the gold circled around our temples but perhaps a reminder of where we have been and that our tiara may be the experiences of our beginning.
Have purchased more Bullfrog lately than ever before.
Funny, huh?