I was working today with Julie Paige Grant, one of our newer people. We were struggling through the first draft of a Brand Backbone Strategy document for a project of hers. I sympathized, “This is not easy. That’s why so few people do it, actually write down a brand strategy document for the long haul.” Her feedback in the midst of her struggle was, “Actually, this is kind of fun.”
I was reminded of Dean John Drewry in the University of Georgia’s Journalism School who taught us in the 60′s that “Nothing is work unless you would rather be doing something else. Find something that you love to do and it will never be work.” No wonder I have no desire to retire. It is fun.
Ask yourself. Do you go to work every morning, or do you go to fun?