Phipps Mall in Atlanta is anchored by Saks and includes stores like Versace. It is Atlanta’s most high end shopping destination. Or was. Several months ago, Phipps illogically decided to replace its food court with a Lego Land amusement center. Make sense to you? The Lego Land target audience is completely different than the Phipps [...]
I am watching a 30 minute ad for Hoover presented as a Reality TV Show called Hoover Dirty House. It is essentially a 30 minute demo interspersed with testimonials. I am a die-hard Dyson fan and this ad makes me want to own a new Hoover Wind Tunnel Air. Spectacular advertising. Kudos all around.
Whoever invented the curved shower bar introduced by Westin Hotels and now used in hotels everywhere should be awarded the Nobel Prize. Great improvement in an everyday habit.
I just was automatically refunded 72 cents by Amazon on an item I recently ordered and received. At the same time, a friend found the price on a dress that she had purchased from Betsey Johnson(but not yet received) had been lowered. She called and asked for the new price and they said, “no, against [...]
Last night I drove down one section of freeway in Atlanta and counted 32 outdoor billboards. Of these, 28 had messages and/or layouts that could not be read in the time that one single car drives by. Whatever happened to the rules for “six words or less?” I was taught this principle in college advertising. [...]
Shopping Centers are brands also. Phipps Plaza, Atlanta’s highest end premium mall, has just committed a no-no. Phipps which is home to Saks and stores like Versace and Barneys of New York, as well as high end restaurants, has converted its food court into a Lego Land. Once a quiet haven for adult shopping is [...]
A recent example from National Rental Car. An associate rented a car from National for a week for about $125. She needed to extend the rental for a second week and that week alone was quoted at over $300. Wait. Not as stupid as it gets. After much discussion of how such a discrepancy could [...]
I just saw an online news article on DealBook with the headline “Greenhill Says 2 Executives Die in Plane Crash.” The article goes on to explain that two of the investment firm’s executives died in the New Jersey crash of a private jet. Right within the article is a display ad for CitationAir that [...]
I have had a lot of discussions around this issue lately. It seems that most of us have two great fears. The first is the fear of failure. The second is the fear of success. By most people’s standards, I have led a life of success. I am educated, can jitterbug well at the company [...]
The new Acura campaign is ludicrous. First of all, the situations, Gordon Ramsey hired for a Christmas party, and another I meant to remember for this post but cannot at the moment, are worst case scenarios of borrowed interest in that they are a far stretch from the Acura cars being sold, and secondly because [...]