Last night I drove down one section of freeway in Atlanta and counted 32 outdoor billboards. Of these, 28 had messages and/or layouts that could not be read in the time that one single car drives by. Whatever happened to the rules for “six words or less?” I was taught this principle in college advertising. Were you taught this?
I have also noticed the same problem with revolving banners and/or headlines on the Internet. They change to the next before I can read them. Who approves these kind of snafu’s? Just wondering.