The new Acura campaign is ludicrous.
First of all, the situations, Gordon Ramsey hired for a Christmas party, and another I meant to remember for this post but cannot at the moment, are worst case scenarios of borrowed interest in that they are a far stretch from the Acura cars being sold, and secondly because the borrowed interest situations take up over half the spot before one has any idea what is being advertised. NOTE: I looked that second situation up, and it is Bette Midler hired to do your caroling. No wonder I forgot it
I recommend that an advertiser NEVER resort to borrowed interest. Find something interesting about what it is you are selling and then find an execution of that idea that makes the ad interesting.
The Acura idea here, “doesn’t have to be complicated,” offers many ways to make it interesting without bringing in situations that have nothing to do with cars. Really bad advertising from my point of view. I want to think that I would never have approved this advertising.