Comments on: Bury The Lead – Playtex http://www.franklaneltd.com/uncategorized/bury-the-lead-playtex/?utm_source=rss&utm_medium=rss&utm_campaign=bury-the-lead-playtex Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kaydi http://www.franklaneltd.com/uncategorized/bury-the-lead-playtex/comment-page-1/#comment-1448 Kaydi Sun, 10 Apr 2011 07:36:04 +0000 http://www.franklaneltd.com/?p=168#comment-1448 OiYprC Good point. I hadn't thought about it quite that way. :) OiYprC Good point. I hadn’t thought about it quite that way. :)

]]> By: Frank Lane http://www.franklaneltd.com/uncategorized/bury-the-lead-playtex/comment-page-1/#comment-159 Frank Lane Thu, 30 Apr 2009 15:19:24 +0000 http://www.franklaneltd.com/?p=168#comment-159 Scott, I am sad to say that in my 25 years as a consultant, there seems to be more brand "stewardship" at the corporate level than there is brand building. I think it has to do with Risk orientation. The average entrepreneur is "risk" receptive or he/she would not be an entrepreneur. The average corporate brand entrepreneur is "risk" adverse. Long gone are the days when "risk" receptive individuals went into corporate life at least in marketing. Over the last twenty years, in my opinion, two many of our truly hungry risk oriented creative-minded workers have chosen to go into finance where they could make a hundred million before they were thirty. And some of that creativity and innovation and risk has come back and bitten our economy in the butt now. Scott, I am sad to say that in my 25 years as a consultant, there seems to be more brand “stewardship” at the corporate level than there is brand building. I think it has to do with Risk orientation. The average entrepreneur is “risk” receptive or he/she would not be an entrepreneur. The average corporate brand entrepreneur is “risk” adverse.

Long gone are the days when “risk” receptive individuals went into corporate life at least in marketing.

Over the last twenty years, in my opinion, two many of our truly hungry risk oriented creative-minded workers have chosen to go into finance where they could make a hundred million before they were thirty. And some of that creativity and innovation and risk has come back and bitten our economy in the butt now.

]]> By: Scott http://www.franklaneltd.com/uncategorized/bury-the-lead-playtex/comment-page-1/#comment-158 Scott Wed, 08 Apr 2009 21:40:53 +0000 http://www.franklaneltd.com/?p=168#comment-158 That's why you're the master, Frank. You nailed that one out of the park. My question is - why don't these big brands "get it"? With all of the research capital they have, do they not place any emphasis on creating a Killer Brand? It seems only the up and comers really get it, only to be bought out by a big brand which either gets it and runs with it for years or completely dilutes it rather quickly. That’s why you’re the master, Frank. You nailed that one out of the park. My question is – why don’t these big brands “get it”? With all of the research capital they have, do they not place any emphasis on creating a Killer Brand? It seems only the up and comers really get it, only to be bought out by a big brand which either gets it and runs with it for years or completely dilutes it rather quickly.

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