http://www.franklaneltd.com/uncategorized/burying-the-lead/?utm_source=rss&utm_medium=rss&utm_campaign=burying-the-lead Helping Clients Build Killer Brand™ Businesses Tue, 20 Dec 2011 22:24:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.franklaneltd.com/uncategorized/burying-the-lead/comment-page-1/#comment-143 Aaron Tovi Sat, 17 Jan 2009 23:18:11 +0000 http://www.franklaneltd.com/?p=152#comment-143 Hah. I don't think many people do associate snack crackers with romance. Maybe there could be a cracker out there for which this copy would be more appropriate...say the name was "Occasions" and it were priced higher, and the crackers were stamped with some ritzy logo and the whole bit was packaged in a tin. Then maybe you could swing words like "romance" and "pairing". But reduced fat Triscuits make me think of three things in this order: health, convenience, taste. I guess packaging is one of the easiest places to find a brand identity crisis. Hah. I don’t think many people do associate snack crackers with romance. Maybe there could be a cracker out there for which this copy would be more appropriate…say the name was “Occasions” and it were priced higher, and the crackers were stamped with some ritzy logo and the whole bit was packaged in a tin. Then maybe you could swing words like “romance” and “pairing”. But reduced fat Triscuits make me think of three things in this order: health, convenience, taste. I guess packaging is one of the easiest places to find a brand identity crisis.

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