Shopping Centers are brands also. Phipps Plaza, Atlanta’s highest end premium mall, has just committed a no-no. Phipps which is home to Saks and stores like Versace and Barneys of New York, as well as high end restaurants, has converted its food court into a Lego Land.
Once a quiet haven for adult shopping is now run over with screaming out-of-control kids. I know that I will never go there again, and I suspect that many of my friends won’t either. Every mass retailer has failed there, so now they are running out their high end customers, soon to run out the high end stores.