Smucker’s has a sugar-free cherry preserve that is about the best tasting spread you have ever experienced.  This particular SKU is special.  It goes way beyond just good tasting for something sugar free.   George Washington could not tell a lie when he chopped down that cherry tree, and neither can I now.

If Smucker’s had chosen to make this new flavor its own brand, it is so good and so differentiated that it would have had a chance to become a Killer Brand on its own.  As is, Sugar Free Cherry Preserves are within a line of good but not differentiated flavors.  If all of the flavors were this much better vs. competition, the entire brand would be Killer strong.

WOW!!  Try it.