I ate the other night at the Montgomery Inn in a surburb northeast of Cincinnati. The Montgomery Inn is actually a KILLER BRAND. People from all over come there just to have their barbecued ribs.
This is a great example of focus. The Montgomery Inn is a full-service full-menu restaurant. Very upscale, in a very nice part of town. But they know that one thing on their menu is special, the ribs, and that is all they ever advertise. The Rib Place.
Focus on a compelling differentiation and deliver. For longer than I can remember that is exactly what the Montgomery Inn has done. I went there deliberately because when I think of that part of the country, I think of the Montgomery Inn.