Rustoleum Universal is to me an under-marketed potential Killer Brand.

The promise of “covers any surface universally even” is new in the spray paint category, and the actuator over-cap on the aerosol can is just down right cool.

The commercial does a good job of demonstrating that the canister can be sprayed at any angle, including upside down. This product feels like a potential big idea that has not quite been made one yet. I wonder what is the biggest idea here? Multi-surface coverage or paintability?

By the way, the packaging looks way better in commercials than it does on the website, so much better that I wonder if it’s the same.

Look it up and let me know what you think?