I continue to be both astounded and embarassed.  I saw the advertising copy tonight for the New Gatordade.  This is beyond a useless piece of footage.  Someone is being given corporate permission to ruin one of the great brands of all times.

Can’t wait to see the newest numbers released.  I am just disgusted.

Over the years I have seen foot after foot of truly great advertising that could not get approved.  That could never get on the air.  Then to watch drivel like this approved, shot and aired is unbelievably discouraging.  I feel for every great copywriter I have ever known, and there have been a few.